Grocery Shopping in the Twilight ZonePicture if you will: You walk into your usual grocery store for a loaf of bread. It’s a day like any other, at the same store you visit every week. But soon you notice that something is different, something has changed: There’s friendliness in the air! Someone in the bakery says “Hello” as you walk past. Someone stocking a shelf in Canned Goods says “How’s it going” as you pass by. And you say to yourself, “This is unusual.... This is nice!” You say “Gee! Maybe they like my shirt! Or maybe it’s my new haircut!” {You’re reading “Eye Contact” by J. E. Brown.} But within 10 more minutes you figure out what’s going on: These employees who are speaking to you aren’t even looking at you. It’s as though the store manager told them all to be “friendly” today — but didn’t tell them how. And you begin to realize that all the repetitions of “Hello” and “How’s it going” are flat, and hollow, and without the customary punctuation marks of enthusiasm at the end. There’s no inquisitiveness when they ask how you are; there’s no excitement in the hello. And there’s no eye contact: When the stock boy mumbled his greeting at you, he was looking at his barcode reader, and not even facing in your direction. At the morning meeting, when the manager told the staff to “be friendly”, he or she clearly had no idea how phony these greetings would sound. {Read this comp1ete article at https://jebrown.us/Relationshop/Definitions/eye_contact.html .} | |||
Excerpts from my book (in progress)Eye Contact in the Wild
During the filming of the 1961 Western The Misfits, director John Huston complained that while on the job, Marilyn Monroe wouldn’t interact with him, wouldn’t make eye contact, would interact only with her acting coach. In the 2001 film Shallow Hal, Gwyneth Paltrow played a 300-pound woman. To look the part, Paltrow had to wear full-body prosthetic makeup — basically, a fat suit. Just to see how people would react, she went out in public in this costume. Later she spoke about the reactions she got: “Nobody would make eye contact with me. It was really disturbing. And it was really sad.” — story from Entertainment Tonight, 16 May 2001.
Writer Sharon Moshavi reports that in Japan, strangers avoid looking at you:
You aren’t making the most of your good looks unless you look people in the eye. That’s the finding of researchers led by Knut Kampe at the Institute of Cognitive Neuroscience at University College, London. Their research finds that a part of your brain that predicts rewards lights up whenever an attractive person looks you in the eye — but not when that same person is looking away or avoiding your glances. Keep in mind, this research was done in England, so the findings may not apply to other cultures with differing customs for eye contact. Results appeared in the journal Nature, 11 Oct 2001.
The physics department at the Technical University of Munich once gave this advice to tutors from other countries:
By the way, the German keywords are “Augenkontakt” und “Blickkontakt”. Have you noticed that people don’t just avoid your eyes; they also don’t laugh at your jokes, and they pretend they can’t hear you when you speak. In other words, they’re avoiding eye contact, conversational contact, and humor contact. They won’t accept food from you either. Like they’re worried that all of those are intended to poison or deceive them. Humor might be the most important one, for what it reveals: As humor theorists like to say, sharing and celebrating another person’s jokes by laughing is a way of displaying a bond with that person, a way of displaying shared group membership. Refusing to laugh is like saying “He’s not one of us.” {You’re reading “Eye Contact” by J. E. Brown.} I believe these behaviors all occur together. They’re unreceptiveness indicators. A blogger in Russia writes:
According to Dr. Steve Duck, a professor who writes graduate textbooks for relationship psychology courses (and yes, relationships are a serious research topic now), eye contact has a syntax: Just like other aspects of communication, there is a grammar for using eye contact effectively. Think of eye contact as a kind of punctuation mark. Professor Duck says:
Time for a plug or two: Steve Duck writes the best books in his field; if you want to get really good at interpersonal relationships, then his book Understanding Relationships is one of the few books I recommend, wholeheartedly, and without any reservation. There’s a newer edition called Human Relationships.
Now the bad news: The rules for eye contact are geographical: they depend on what country you’re in, even what region.
In the above snippet, Pogrebin is quoting other sources, but her book is one of my favorite books on relationships and I really want to push it at you.
Hall, quoted above, is anthropologist Edward T. Hall in The Hidden Dimension (1990). Longer quote here.
→ Widening of the eyes during conversation has differing meanings worldwide; see Ariza p. 53 for a short table of meanings. → Edward T. Hall lists the differences in Arab and American oculesic styles here.
Correct eye contact in traffic could save your life. Travel publisher Lonely Planet says this rule applies in New York City, but I think it may apply wherever other people can’t hear you:
→ By the way, if you’re planning to travel abroad, eye contact seems to be a very popular topic at travel website Lonely Planet, especially for women traveling alone. Eye contact can be over-interpreted in *every* country. See examples at Google.
So eye contact has a grammar. It’s not surprising then, that there are eye-contact Nazis, just as there are grammar Nazis. Books on business management get me really worked up. Books on hiring (human resources) in particular are all about fads and little about science, more Machiavelli than psychology. … It is often alleged that HR people screen this way because they don’t understand the actual skills required by the job. So they judge applicants on irrelevancies like the firmness of the handshake and the quality of the eye contact. Just today I realized it’s all a list, and that list includes the spelling and grammar on the résumé — even though, interestingly, a survey found more than half of hiring managers say a writing sample is unimportant when hiring! HR is supposed to be hiring people based on their skills and abilities (I thought the law said they have to). Now I find that many HR people are snake-oil practitioners, more familiar with the latest pop-psychology about body language than the skill set relevant to their employers’ field. {You’re reading “Eye Contact” by J. E. Brown.} I guess I’m not surprised: look at the astrology being used by Chinese HR departments.
According to some people, gaydar is based on eye contact.
— J. E. Brown Q & A.
— J. E. Brown
2nd edition 05 Mar 2026
Further Reading at Other Sites
One popular police training manual, Essentials of the Reid Technique, teaches police officers to make pseudo-scientific assumptions about a connection between eye contact and honesty.
Concepts:definition of eye contact, what does eye contact mean, define eye contact, what are eye contact, eye contact are defined as, examples of eye contact, why do people ~. More at This Site
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